Ace the NRF Customer Service Challenge 2026 – Elevate Your Service Game!

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Which of the following is an appropriate reason for following up with a customer?

You are curious whether a gift your customer purchased was well received

You finally located an item the customer asked for a while back

Following up with a customer who has previously inquired about an item that has been located demonstrates a proactive approach to customer service and reinforces the relationship between the business and the customer. This action shows that the business values the customer's interests and is committed to meeting their needs by notifying them about the availability of a desired product.

Additionally, this follow-up can provide an opportunity for the customer to make a purchase they were previously interested in, enhancing the chances of a sale. It reinforces the idea that the business is attentive and responsive, which is essential in building customer loyalty. Ensuring customers feel heard and valued is a key component of effective customer service, making this reason for follow-up a highly appropriate one.

You want to know why a customer did not make it in for a special sale

You haven't seen the customer in a long time and are wondering if she is shopping somewhere else now